Sugar Creek Donuts
Sugar Creek Donuts finally owns their audience. We built them the brand, the store, and the system to make it happen.
The problem
Sugar Creek Donuts is a beloved local bakery with a unique product: baked, never fried donuts. They had a passionate local following, but their digital presence was practically non-existent.
They were living entirely on their Facebook page. They had no website, no way for customers to place pre-orders online, and no way to collect customer information to drive repeat business. They were leaving money on the table every single morning.
Before
- 100% reliant on Facebook algorithm for reach
- Phone calls and DMs for pre-orders
- No digital brand presence
After
- Owned audience with email and SMS list
- Automated custom pre-order builder
- Professional, conversion-focused e-commerce site
What we built
We didn't just build a website; we built a complete digital storefront and marketing engine.
Brand Identity & E-commerce Site
A vibrant, modern website that captures their unique 'baked, never fried' brand and makes ordering easy.
Custom Pre-Order System
A multi-step builder allowing customers to choose locations, dates, box sizes, and specific donut flavors.
Customer Retention Engine
Integrated 'Birthday Club' and email capture to build an owned audience for ongoing promotions.
The Pre-Order Builder
The standout feature of the new site is the custom pre-order builder. Instead of a generic e-commerce cart, we built a guided, multi-step experience.
Customers choose their pickup location and date, select a box size (half dozen or full dozen), and then fill their box from the visual menu. The system automatically calculates prices and makes the morning rush manageable for the kitchen.
The result
We designed and built a custom marketing system from the ground up. This included a conversion-focused website, automated lead capture forms, CRM integration, and a strategic nurture sequence designed to educate and convert visitors automatically.
"Our business was losing a lot of money. We had no money coming in, so everything sucked. Systematic helped us build a website and start selling online, and our reviews improved too. We went from a 4.7 star rating to a 4.9 across all platforms. But it's more than just business with these guys, it's personal. They pray for you, they pray with you, they're there encouraging you the whole way. If you're on the fence, get off it. You should do it."
Jesse Eisenhour · Sugarcreekdonuts.com